The TaxLetter: An Uncharitable Budget by Mark Halpern, CEO of wealthinsurance.com mentions personal pension plan

This is too good to be true...why hasn't anyone come up with this before?

First, it is important to note that the rules applicable to the INTEGRIS Plan have been around since 1991. Secondly, in Canada about 15,000 professionals and business owners currently have a plan that works along the lines of the INTEGRIS Plan. So, in effect, someone has come up with this tax-savings solution already.